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Government Legislation Is Gonna Break the Internet!
And here I thought passing an online privacy bill would be a cinch for the U.S. Congress — an easy win during a difficult legislative period. But Talking Points Memo reports that the hearings of the...
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MySpace Is Now Specific Media’s Problem — or Advantage
ADOTAS – It’s official: MySpace is now Specific Media’s problem. Oh, and actor/singer Justin Timberlake’s, who also took an ownership stake and apparently is going to drive the creative vision for the...
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Online Retail: ‘Who’ Is More Important Than ‘What’
ADOTAS – Retailers spend $5.73 billion a year trying to attract buyers online. The competition for consumer attention is fierce: comScore reports that U.S. Internet users saw 4.9 trillion display ads...
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Evidon Reports 500,000 OBA Opt-Outs Over 50 Billion Impressions
ADOTAS – Shelter the children — opt-out fever has hit the nation! Evidon, which powers the Digital Advertising Alliance’s OBA self-regulatory program, announced that 500,000 browsers have opted out of...
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Running Behavioral Re-targeting Through the Performance Marketing Channel
Over the past few years, behavioral retargeting companies have turned to performance networks as an obvious place to gain immediate access to hundreds of brands and to generate new revenue streams....
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3 Easy Ways to Segment Your Shoppers by Behavior
Business as Usual If you ask most e-Commerce marketers how they create relevant ads to increase conversion rates, you’re bound to hear the usual, predictable answers. “We segment and target our site...
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DoubleVerify Teams With Kantar Media Compete To Launch Ad VRF™
DoubleVerify, the pioneer in online media verification and viewability metrics, and Kantar Media Compete, the leading provider of digital insights to global brands, are launching an integrated solution...
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BlueKai Now Unlocks Brand Insights for Mobile Marketing
CUPERTINO, CALIF. (September 25, 2012) – BlueKai, a Silicon Valley company at the forefront in helping marketers and publishers become smarter about their audiences, is dialing up its presence today...
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LocalResponse Offers a New Way for Brands to Target Consumers Based on Past...
NEW YORK/LOS ANGELES (October 10, 2012) — LocalResponse, the first advertising platform that helps marketers respond to real-time consumer intent, today announced the launch of historical intent...
View Article‘Tis the Season for Brand Safety
Think of this as the “season before the season.” Before the holiday shopping season comes the period of holiday sales hype, which appears to be our current state as digital advertisers. The first...
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Data-Driven Creative: Know Your Customers, Create Accordingly
Before the days of online selling, there was the Mom-and-Pop corner store. If you were a smart proprietor, you knew your customers, their buying habits, their likes, their dislikes, etc. Based on that...
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Tech for Technophobes II: The Evolution of Ad Tech
EDITOR’S NOTE: As science and technology play an increasingly important role in brand marketing, those who fear technology run the risk of falling behind. Recognizing this dilemma, a growing number of...
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Moving Beyond the Geo-Fence: Real-Time Location Doesn’t Matter
ADOTAS — The big players in consumer tech (Facebook, Google, Yahoo, etc.) and major brands are carefully considering the value of location data and how it can impact their bottom line. Most of those...
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Behavioral & Geolocation Targeting for Mobile Apps: Has The Future Arrived?
ADOTAS – You’ve heard me talk a lot about how mobile advertising will reshape the industry – and I do realize this vague statement may be influenced more in optimism rather than fact. While discussions...
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Infographic: The 7 People You Meet In Mobile
ADOTAS – What do your mobile habits say about you? That’s the question posed — and answered — by StarStar, a Palo Alto-based company that offers a new type of mobile phone number allowing brands to...
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Online Retail: ‘Who’ Is More Important Than ‘What’
ADOTAS – Retailers spend $5.73 billion a year trying to attract buyers online. The competition for consumer attention is fierce: comScore reports that U.S. Internet users saw 4.9 trillion display ads...
View ArticleClik here to view.
Evidon Reports 500,000 OBA Opt-Outs Over 50 Billion Impressions
ADOTAS – Shelter the children — opt-out fever has hit the nation! Evidon, which powers the Digital Advertising Alliance’s OBA self-regulatory program, announced that 500,000 browsers have opted out of...
View ArticleClik here to view.
Running Behavioral Re-targeting Through the Performance Marketing Channel
Over the past few years, behavioral retargeting companies have turned to performance networks as an obvious place to gain immediate access to hundreds of brands and to generate new revenue streams....
View ArticleClik here to view.
Study: Mobile Takes a Leading Role in the Moviegoing Experience
ADOTAS — InMobi recently partnered with the IAB and Decision Fuel to look at how US moviegoers are using mobile media and how brands can reach this audience through a research study. What they found...
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Josh Manion, Founder and CEO of Ensighten, Talks Tapping into the Minds of...
Adobe’s latest announcement regarding Adobe Campaign’s integration in the Adobe Marketing Cloud, which helps marketers retarget shoppers who abandon their online shopping carts, but the announcement...
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